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VCOM 57 :: Digital Design Concepts 2

Assignments and Projects

Class 18: April 16, 2012 – Starting the Barcelona File Book Interior

If you are enrolled in or working on VCOM 57, We are going to start designing the inside of the Barcelona file today.

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Class 8: February 27, 2012 – GODSPELL meeting at 1:30-ish
We will be discussing the GODSPELL Poster and then prepping for the meeting with Wendy at 1:30.
Still trying to make sense out of the current WordPress site, so the blog ain’t blogging yet.

For any of you who want to learn InDesign, I will lecture on more of it’s features and create an assignment to help you come to terms with it after the Illustrator Lecture.

Godspell Postcard PDF

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Class 7: February 22, 2012
We will be discussing the GODSPELL Poster and then prepping for the meeting with Wendy at 1:30.
I think an enormous thank you is due for Kathy who has really taken charge here.
Make sure you check out the blog post at: http://classes.lpcdesignshop.com/vcom57/2012/02/

Class 6: February 15, 2012
GODSPELL: Theater Poster for the new LPC Drama Dept. Production
Working to understand the most basic aspect of a “brand.”
Assigned: February 15, 2012
Due: ASAP: Info to come in class

This is the original soundtrack image. We are NOT allowed to use it.

FOR THIS WEEK:
We will be working on a Design Shop Project to develop a Poster for the new LPC Drama Dept. production of Godspell. Naturally, the deadline is short, really short. Arghh!
Here is the initial info from the client: godspell-info-template
Go to this Wikipedia site to start your research: http://en.wikipedia.org/wiki/Godspell

Class 4: February 8, 2012
What’s in a name, II?
Working to understand the most basic aspect of a “brand.”
Assigned: February 8, 2012
Due: February 15, 2012

FOR THIS WEEK:
Carefully study pages 20 and 21 in Designing Brand Identity. Think of all the positive and negative assumptions that can lead from the choice of a company name.
Now, review your solutions to last week’s problem and winnow your ideas. Do you need to rename one or more of your choices? Why? What concepts did you not take into account that you now see as critical. Begin SERIOUS LOGO SKETCHING for one of the restaurant options.

FOR NEXT WEEK:
Start thinking about your first project topic. Some suggestions are:
(1)  A travel agency that specializes in booking high-end tours.
(2)  A casual wear clothing company for men (jeans, sweaters, beyond tee shirts, sport shirts, leisure slacks and jackets) sold in stores like Penny’s and Sears, maybe Macy’s.
(3) A high style, casual wear clothing company for women men (jeans, sweaters, beyond tee shirts, blouses, leisure pants, jackets, coats) sold in stores like Nordstrom and Saks.
(4)  A higher end restaurant chain, your choice of cuisine (or grub or comidas or food), with outlets in high end urban malls and stand-alone outlets in ritzier suburban malls.
(5)  A “Foodie” “destination” attraction or “resort. Think of Napa’s Wine Train or the failed COPIA, Robert Mondavi and Julia Child’s foodie temple in Napa.
(6)  A web and/or brick and morter specialist music retailer
(7)  A high-end Furniture Store with 1 or more outlets, specializing in handcrafted furniture sourced from either one shop or nationally and/or internationally. (Thos. Moser, Design Centro Italia in Emeryville)
(8)  A “destination” basic furniture outlet with a specific style (IKEA, anyone?)
(9)  A cleaning product (laundry detergent, window cleaner, etc.)
(10) Luxury level, possibly “celebrity,” toiletries line (female, male, or unisex)
(X)  Other ideas that you discus with me and the class.
We will develop the name or choose an existing but ill-defined product name, create or re-create the logo, packaging (if appropriate), a direct mail piece, a newspaper and/or magazine ad, a web home page (look and feel only)
Once you have decided, bring in examples: objects, photos, ads, etc. so that we can begin our discussions

Class 3: February 6, 2012

What’s in a name?
Working to understand the most basic aspect of a “brand.”
Assigned: February 6, 2012
Due: February 15, 2012

FOR THIS WEEK:
Carefully study pages 20 and 21 in Designing Brand Identity. Think of all the positive and negative assumptions that can lead from the choice of a company name.
Now, review your solutions to last week’s problem and winnow your ideas. Do you need to rename one or more of your choices? Why? What concepts did you not take into account that you now see as critical. Begin SERIOUS LOGO SKETCHING for one of the restaurant options.

FROM LAST WEEK:
Spend from 45 to 90 minutes apiece generating basic look & feel design/concepts/ideas for three different
restaurants. Do not go beyond very rough sketches of 2-3 logos if you sketch logos at all! Instead, generate
concepts or ideas to use for logo themes for each brand. What different fonts would you “specify” (no more
than 5 and don’t spend more than 30 minutes researching fonts). What color schemes would you suggest? What
materials or items from the world would you stress in the decor or use as accents?
Put yourself in the place of the desired customer: what do you expect at this level of cost and quality, what will
interest you enough to try the place? What will satisfy you enough to come back? Assume that the food will be
well cooked and properly served, the staff will be properly trained, and the company will be well managed.

1. Tillie & Mo’s: inexpensive, traditional “mom & pop” diner/pub concept chain, “stand-alone” bldg. in large
“outlet” malls or separate “building” within a covered mall.
2. Olive _______ (we need a name): mid-price, northern california/Italian cuisine, single owner, 2 or 3
restaurant chain.
3. Casa Seville: luxury level, Spanish/mediterranean cuisine restaurant, integral part of a 5 star hotel chain.
Do not work on logos or tag lines. Instead, suggest color schemes and themes, materials, subjects/styles for
fonts, photographic imagery, emblems, mascots, etc. Consider the desired customer and develop your ideas to
interest and satisfy that customer group.