Week #3: February 1, 2012
Look & Feel Exercise due Monday, February 6, 2012

On Monday, 2/6/12 we will have a round table at the beginning of class with the 59 students to discuss your “Look and Feel” ideas.
Spend from 45 to 90 minutes apiece generating basic look & feel design/concepts/ideas for three different restaurants. Do not go beyond very rough sketches of 2-3 logos if you sketch logos at all! Instead, generate concepts or ideas to use for logo themes for each brand. What different fonts would you “specify” (no more than 5 and don’t spend more than 30 minutes researching fonts). What color schemes would you suggest? What materials or items from the world would you stress in the decor or use as accents?
Put yourself in the place of the desired customer: what do you expect at this level of cost and quality, what will interest you enough to try the place? What will satisfy you enough to come back? Assume that the food will be well cooked and properly served, the staff will be properly trained, and the company will be well managed.
Download the assignment form here: Look&FeelAssignment.